Why Do Restaurant QR Menus Need Food Images? Here’s A Guide

 

A traditional restaurant menu contains textual menu descriptions that are nothing more that pricing and dish names. Sometimes the descriptions would extend to include ingredients. However, time is changing and new trends are emerging; the restaurant QR menus are now taking the industry by storm and it is time for the restaurants to shift gears.

 The restaurant QR code menus are visually enticing as these menus come with dynamic visual content like images, videos. It is best to create a visually appealing menu that will combine the best visual elements. Studies have shown that visual elements can actually motivate a customer to spend more money.

 Let’s learn why a QR ordering system needs to have food images.

Reasons why a QR ordering system needs to have food images:

1.  The benefit of including food images in a digital tablet menu is it helps in the decision making process. The customers may feel confused while ordering items at a restaurant. But when they find food images in the menu, they will feel tempted to order items and they may even order more. The images will provide them with the clarity that they require to make the right decisions. While ordering a dish, they can take a look at the image and know how the dish is going to be like. It will help them make the right decision.

2.    The images in the QR code ordering system would reduce error as well. With a paper menu the chances of miscommunication may be too high. But when the customers place an order using a restaurant QR code menu they can check the picture of the dish they are planning on ordering and they can place the order and since the image would be there they would not have to worry. It is so much better for the customers as they can understand from the digital tablet menu image the quantity of the food items they have to order. The image will convey the portion size, so that the customers can order the right quantity.

3.   The restaurant QR code menus can successfully upsell and cross-sell with visual imagery. While upselling or cross-selling if the food images are presented it will certainly impress the customers and they will be tempted to order more. They will add more items to the existing order and it would increase order value. The restaurants can certainly earn more revenue when they add images to their menu.

4.     The QR ordering system can also be the USP that your restaurant needs. Your restaurant can stand out from the crowd and it will certainly be a big draw for the customers. The new-age customers are tech-savvy and they will always prefer a restaurant that offers them a digital convenience. They will enjoy dining at a restaurant where they can order the food and pay for it simultaneously using a menu.

The restaurant QR menu can be a great addition to your restaurant business.  You should create the best digital restaurant QR menu by adding images, videos and other visual elements to the menu. Invest in digital menu to earn more revenue.